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I hear prMac is also useful.
Both look interesting for us. Thanks. Smile
I just set up presskit() http://dopresskit.com myself.
I wasn't sure about it, but it was easy to set up and laid everything out nicely. I recommend it.

If you want to see it in action: http://videojames.co.nz/press/sheet.php?p=whale_bait
Just an FYI that prMac and this presskit are very different beasts.

prMac is a paid service that floods various websites with many press releases. I'm not passing judgment on it, just stating that's how it works. They also have press release writing help, which could likely be helpful for people that are not exactly wordsmiths.

presskit, on the other hand, is a way to make it easy for your website to be friendly to people who want to write about you. Having some easy way to get more information about your company / team and who's behind a game, in addition to some basics like high-quality logos and icons, are really helpful for press people as they write stories. The easier you can make the job of them writing about you, the better... all press is good press!
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