iPhone App Marketing: What Works and What Doesn’t
Chris DeVore conducted a survey of iPhone App developers to learn what works and what doesn’t. He’s made the data available below for the benefit of everyone in our community.
Nearly 9,000 developers have shipped more than 27,000 iPhone apps through the App Store. A small (but well-publicized) minority have earned hundreds of thousands of dollars for their developers, but the vast majority enjoy a brief spike of downloads upon release and quickly fall off as other newly-released apps fill in behind them. With little ability to influence their position in the App Store, developers have started applying their considerable creativity to building and sustaining demand for their applications in other ways. Our survey captured the experiences of 35 published developers and shines a light on what’s working – and what’s not working – in the realm of iPhone application marketing.
In other iPhone news, Fizzy Software is looking for experienced industry veterans and recent college grads for the positions of Associate or Senior Web Engineers.
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