Repeat Business: It’s The Name of the Game
One sale from a gamer is good. Convincing that gamer to stick around and buy more games is, of course, better. And generating new customers from existing ones is best. In other words, in today’s challenging marketplace, “repeat business” is the holy grail. You want to attract players who love your games (and why shouldn’t they?) — and then foster a relationship with them so that making incremental sales afterwards is a breeze.
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